Authentic Communication Over Corporate Jargon

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Businesses should focus on authentic communication rather than resorting to jargony and empty content. Many companies prioritize selling over having something valuable to communicate, leading to generic and interchangeable messages. Groupthink and conservatism in the business world contribute to dull and uninteresting writing. Companies often neglect investing in skilled copywriters, opting instead to churn out generic 'content' for SEO purposes. However, viewing writing as communication rather than mere 'content' can lead to more meaningful and engaging messages, steering clear of the bland writing that neither the speaker nor others appreciate.

Get ready to swap everything you know about business-writing for an unconventional approach that actually works.

Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups.

He’s bold like Bezos, but relaxed like Buffett. He cares less about “rising-and-grinding” and more about an honest 40-hour work week. He never white-knuckles his ideas, but shares them freely with the world. As a result, he’s transformed how Internet businesses are being built.

And it all starts with — you guessed it — getting his best ideas on the page.

His founder letters stand out (and they’re his favorite thing to write). Whenever he announces a new product, he releases a letter that does three things: builds a devoted fanbase, ramps up excitement, and sheds light on the purpose behind his products. And in this episode, you’ll learn exactly how he does it.

You’ll learn specific business-writing techniques: from storytelling to structure to word choice. You’ll learn how to find your flow, make writing easier, and use writing to start doing things in the world.

SPEAKER LINKS:

Website: https://world.hey.com/jason

Twitter: https://x.com/jasonfried

Medium: https://medium.com/@jasonfried

Books: https://www.amazon.com/stores/author/B002MQ13PQ

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470