EP #309 Vince Del Monte: Better Business Before Bigger Business
Lift Free And Diet Hard with Andrew Coates
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Evolution of Competitiveness and Business Dynamics
Between 2012 and 2015, the affiliate marketing landscape grew increasingly competitive with businesses expanding and becoming more complex. Commission rates rose from 50% to 110% to acquire customers. As businesses scaled into seven and eight figures, the dynamics shifted from collaboration to cutthroat competition. Friendships dissolved, and the focus shifted from impact to keeping up with peers, leading to a change in identity for individuals in the industry.
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