EP #309 Vince Del Monte: Better Business Before Bigger Business
May 14, 2024
auto_awesome
Vince Del Monte, OG coach turned business mentor, discusses prioritzing great products over scaling a business, shares personal struggles, and emphasizes the importance of authenticity and transparency in business practices. The podcast explores the negative impacts of business scaling, the ethics of high ticket coaching, and using insecurity as fuel for success in the fitness industry.
Prioritize building a great product before focusing on business scalability.
Emphasize authenticity, genuine connections, and transparent marketing practices for sustainable success in entrepreneurship.
Deep dives
The Pitfalls of Scaling in Business
In the podcast, Vince Del Monte discusses the pressure on coaches to scale their businesses and the dangers of chasing high financial goals without considering sustainability. He highlights the 'Satanic cult of scaling,' describing how childhood traumas and insecurities can drive individuals to seek validation through entrepreneurial success. Del Monte shares his personal journey of growing his online fitness coaching business, reflecting on how the pursuit of higher revenue led to increased competition, complexity, and ethical challenges.
Transition from Scaling to Stability
Del Monte emphasizes a shift in focus from scaling to stability in business. He reveals that many entrepreneurs are prioritizing stability and security over constant growth and revenue increase. By sharing anecdotes from his coaching experiences, he underscores the importance of building a strong brand, cultivating bingeable content, and establishing multiple traffic sources to sustain long-term success.
Authenticity in Business and Marketing
Authenticity emerges as a key theme in the podcast, with Del Monte advocating for genuine connections and transparent marketing practices. He cautions against adopting superficial status symbols and emphasizes the value of building a legacy based on client results and community impact. By sharing personal struggles and lessons learned, he encourages coaches to prioritize authenticity and honesty in their business approaches.
Slow, Intentional Growth Strategies
Del Monte draws parallels between business growth and fitness, advocating for gradual progress and intentional development in both areas. He shares the 'half-pound rule' analogy from his fitness experience, highlighting the significance of steady, sustainable growth over quick but unsustainable advancements. By promoting a methodical approach to building a business, he underscores the importance of consistency, reputation, and relationship-building for long-term success.
Vince Del Monte is an OG coach turned business mentor and joins the podcast today to share:
-What he thinks matters before you worry about trying to scale your business
-Why you need to start with a great product
-A deeply personal and vulnerable story about where he got off track personally and professionally and how he righted the ship.
You don't often see industry leaders peel back the vulnerably reality of their struggles so I hope you enjoy this authentic exploration of how not everything is as easy as we think. We are not alone in our personal challenges and business struggles.