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#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
Creator Science
The Importance of Titles and Thumbnails on YouTube
A good title on YouTube should confirm the viewer's interest in clicking the video, especially on the homepage where users passively browse for content. A simple, clear title is crucial for attracting viewers in such scenarios. When it comes to ranking in search, the title should directly appeal to users actively seeking answers. Viewers tend to prioritize thumbnails when browsing the homepage but give more weight to titles in search results. The combination of a catchy thumbnail and an intriguing title can significantly impact viewers' decision to click. Incorporating emotions like fear, curiosity, and desire in titles and thumbnails can enhance the click-worthiness of the content. While powerful concepts may allow for repetitive titles and thumbnails, most creators benefit from diversifying the elements to spark curiosity and attract viewers effectively.
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