AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
47sec snip
How to 10x A Boring Business With Marketing | Codie Sanchez (#140)
Marketing Against The Grain
Transform Pain into Purpose
Creating a relatable avatar, such as 'Working John', allows for a reflective insight into the feelings of being unfulfilled in a job. By recalling personal moments of fear and desire for change, it becomes possible to empathize with those who feel trapped in similar situations. This approach emphasizes producing content that speaks directly to that vulnerable self, addressing fears while fueling the courage to pursue a better path. It illustrates the importance of storytelling in connecting with others and providing reassurance in their struggles.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode