Reaching Audience and Advertisement Strategies

Netflix struggles to promote its ad-supported tier due to a small fraction of its massive subscriber base being on that tier. In contrast, peacock, with a smaller base, reaches a larger percentage of subscribers on the ad-supported tier, making it more appealing to advertisers. Advertisers prefer peacock for its engagement from a slightly older and younger audience due to sports and Bravo programming. Unlike Netflix, peacock offers a clearer audience target. To attract advertisers, Netflix has started offering sponsorships for specific shows. The key focus for platforms in the upfront season is proving the audience reach to advertisers, especially when considering a shift from linear TV to digital advertising on platforms like Facebook and Google.