S5 E5: 5 Secrets to Building a High-Converting Landing Page
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**Other must have landing page optimizations **
Implement a sticky call-to-action (CTA) that remains visible while scrolling to facilitate user engagement. For products over $100, incorporate buy now pay later options to encourage checkout, even if usage is low. Present pricing in an easily digestible format, such as price per use or per day, to enhance comprehension and appeal. Ensure clarity by prominently displaying coupon codes on landing pages to remind users of discounts as they approach checkout, preventing potential bounce due to forgetting the code. Additionally, implement cross-sell and up-sell strategies with pop-ups prompting users to add related products or to opt for subscription services for savings. Optimize landing page carts for direct response and conversion rather than merely resembling a standard website cart.
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