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If I Were To Start A New Distribution Strategy In 2024, This Is What I'd Do
Distribution First
Creating Consistency and Expectation in Content Creation
Focus on specific distribution channels and formats, avoiding distractions from numerous options. Develop a basic plan for consistent content creation by identifying the main channels and formats to focus on, while keeping future experimentation in mind. Strive to excel in a couple of chosen channels and formats to establish a predictable experience for the audience. Creating consistency and expectation in content not only provides a clear creation plan but also shapes audience anticipation and trust, which is crucial from both a marketing and audience perspective.
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