If I Were To Start A New Distribution Strategy In 2024, This Is What I'd Do
Distribution First
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Creating Consistency and Expectation in Content Creation
Focus on specific distribution channels and formats, avoiding distractions from numerous options. Develop a basic plan for consistent content creation by identifying the main channels and formats to focus on, while keeping future experimentation in mind. Strive to excel in a couple of chosen channels and formats to establish a predictable experience for the audience. Creating consistency and expectation in content not only provides a clear creation plan but also shapes audience anticipation and trust, which is crucial from both a marketing and audience perspective.
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