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EE 339 - From Zero to €5 Million in 4 Years - eCommerce Entrepreneur John Larkin

The Entrepreneur Experiment

NOTE

Quality over Quantity in Product Expansion

In the quest to increase sales, many businesses are tempted to continuously release new products, leading to a large and unmanageable catalog. However, the speaker realized the limitations of their capacity and expertise, deciding to focus on quality over quantity by introducing limited edition products. This strategic move allowed them to maintain control over their production process and cater to a specific target market without overwhelming themselves or diluting their brand identity.

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