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Measuring Product Market Fit
Founder's Journal
Discovering the Holy Grail for Defining Product Market Fit
The speaker realized the need for a plan to define and systematically increase product market fit, leading to extensive research and discussions with experts. This journey led to the discovery of a key metric by Sean Ellis, which measures the percentage of users who would be 'very disappointed' if they could no longer use the product. Companies with more than 40% of users in this category have initial product market fit, and this metric is more objective and predictive than net promoter score.
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