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The founder of Superhuman, Rahul Vohra, shares his step-by-step process to measure and achieve product market fit. He discusses the importance of understanding and measuring product market fit, analyzing user feedback, and improving user experience. The chapter also explores how measuring product market fit can help in prioritizing features and the need for constant evolution.
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Quick takeaways
- Measuring product market fit can now be achieved through a step-by-step process outlined by Raoul Vora, allowing founders to quantitatively assess and optimize their product's fit with the market.
- Achieving and maintaining product market fit is a continuous effort that requires ongoing monitoring, adaptation, and balancing efforts to address user needs and concerns.
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Understanding the Need for Measuring Product Market Fit
Product market fit is a crucial factor that every startup founder obsesses over, but it has always been difficult to measure. However, Raoul Vora, the founder and CEO of Superhuman, has developed a step-by-step process to quantify and achieve product market fit. In his seminal essay, he outlined a method to measure product market fit by asking users how they would feel if they could no longer use the product. If more than 40% of users would be very disappointed without the product, it indicates initial product market fit. This metric provides a more objective and actionable way to measure and optimize product market fit.
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