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Focus on One Improvement at a Time
To enhance sales performance, sales managers should prioritize rehearsing the script daily through role plays focused on specific parts. By concentrating on one aspect at a time, such as the introduction or closing, salespeople can quickly refine their skills. Incremental improvement is key, as attempting to tackle multiple weaknesses simultaneously is discouraging and ineffective. Similar to other coaching disciplines, limiting the focus to one skill at a time leads to a comprehensive enhancement of overall performance.