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Aviator Nation: Paige Mycoskie
How I Built This with Guy Raz
Proactive approach to getting a buyer's attention
The speaker implemented a proactive approach to get the attention of a buyer at a high-profile store. They set up a tripod in their apartment to take photos of themselves wearing the clothes, printed a pamphlet, walked into the store wearing the clothes, and left the photos behind when told the buyer was not present. Their bold approach paid off as the buyer called them before they even left the parking lot.
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