627: From $30/hr to $300/hr: The Software Consulting Playbook
The Side Hustle Show
00:00
Leverage Specificity for Trust and Leads
Launching a YouTube channel marked a pivotal growth phase by providing long-form content that directly addresses specific user problems, such as effective use of ClickUp and HoneyBook. The strategy of creating detailed, problem-focused videos like 'five ClickUp dashboards that will change your business' significantly improved engagement, as viewers actively search for precise solutions. This approach fosters a sense of trust, with audiences feeling a familiar connection even before personal interaction, which enhances lead generation. By sharing DIY knowledge while highlighting the benefits of professional assistance, the channel successfully builds the 'no like and trust' factor essential for converting viewers into clients.
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