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Quality content and community engagement: Key aspects of social media strategy
The essence of social media lies in two key aspects: content and community engagement. Content encompasses all the videos, stories, and posts that are shared on platforms like Instagram, TikTok, and Facebook to drive conversations and engagement. Meanwhile, community engagement involves actively interacting with comments and direct messages to foster connections and attract people into conversations. Additionally, leveraging digital ads on platforms like Google, Facebook, and YouTube, as well as hosting events and open houses, can significantly enhance a brand's social media presence and marketing strategy.