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The price is right: How to package for growth
Reveal: The Revenue AI Podcast by Gong
Customize Pricing to Maximize Value
When implementing a price increase, validate if the strategy is appropriate and consider alternative pricing metrics, such as usage instead of a flat rate per user. Explore the potential for differentiated packages, like a premium enterprise edition. Assess customers' stages in their journey, segmenting them based on their engagement and value derived from the product, allowing for a personalized approach to pricing rather than a one-size-fits-all method. Communication about the rationale behind pricing changes should highlight the value added through recent features and ongoing investments, reinforcing the justification for increased costs.
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