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How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
In Depth
Test Big Ideas by Tackling Assumptions
Prioritize testing the riskiest assumptions behind big ideas rather than dismissing them due to perceived difficulty. Identify valuable assets within your organization that may be overlooked, as they often hold the key to solutions. For instance, utilizing existing databases effectively can drive significant traffic when approached with innovative strategies, such as programmatic SEO. Don’t shy away from seemingly complex tasks; instead, devise simpler methods to overcome obstacles. Emphasize ease of execution in your decision-making, focusing on impactful actions that can lead to transformative outcomes.
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