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SPI 665: How to Measure Your Marketing and Make More Money with Chris Mercer
The Smart Passive Income Online Business and Blogging Podcast
What Should We Be Measuring for Conversion?
The key aspect to focus on when measuring for conversion is to understand the users' side of the conversation on the website. Marketers often face problems due to a lack of clear roadmap, chaotic reports, and random action marketing. By listening to the users' side of the conversation through measurement, marketers can adjust their strategies effectively. For example, analyzing user behavior like time spent on a page, scrolling, and interactions can help in identifying issues such as above-the-fold problems or mismatches in messaging. By accurately measuring and understanding user behaviors, marketers can make informed decisions to improve conversion rates and optimize the user journey.
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