Stack Discounts for Perceived Value

Presenting discounts in a stacked format enhances perceived value among consumers, even when the financial benefits are identical. Dividing a significant discount into several smaller ones makes the promotion seem more appealing and can increase purchase likelihood. Additionally, offering value-added promotions, such as a free gas card, can be perceived more favorably than direct monetary discounts, even when the latter offers greater numerical benefit. Framing discounts strategically is crucial to influence consumer behavior and optimize sales.