20Sales: The Biggest Sales Lessons Scaling Brex to $400M ARR, Why Startups are Doing Outbound Wrong and How to Fix It & Why Demand Gen is the Bottleneck for all Startups and How to Solve it with Sam Blond, Former CRO @ Brex
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Progressive Targeting and Contrarian Outreach for HR Community Engagement
The HR community values tight networks and a progressive approach to outreach. Starting with personal networks, a company can expand to investor networks, YC companies, former YC companies, and even use billboards to target specific geographic areas. By gradually working outward in concentric circles, a company can build a recognizable brand that increases the probability of a response when reaching out to high-level HR professionals. Implementing contrarian outbound efforts, such as the 'champagne campaign,' can also be an effective way to engage with HR professionals and establish meaningful connections.
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