
199: 3 Ways to 2-5x Your Course Sales (featuring John Ainsworth)
The Online Course Show
Maximizing Lead Magnet Conversion on Website
Strategically place the lead magnet on the website homepage, as a pop-up, in the sidebar, and within blog posts. Use different graphics and headlines to catch the attention of different visitors. Place the lead magnet at the top, middle, and bottom of long blog posts. Showcase examples on tealswan.com where the lead magnet is prominently featured in different sections. Utilize a pop-up window rather than directing visitors to a separate page, as it tends to convert better. This strategy led to a significant increase in opt-ins from 100 to 800 per week for the tealswan website.
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