The speaker learned the importance of ethos in persuasion from a childhood experience of successfully selling newspapers by involving a popular friend. He highlights Aristotle's three foundations of rhetoric: logos, ethos, and pathos. While logos and pathos are commonly utilized, ethos, defined as argument by credibility, is crucial in building affinity and credibility. Unlike logos and pathos, ethos is perceived by others and relies on how credible, trustworthy, and likable the communicator appears. It emphasizes the need to communicate in a way that engages others and builds credibility, rather than solely relying on logical or emotional appeals.
Is polite persuasion impossible among the presently polarized populace? Mindstuck: Mastering the Art of Changing Minds author Michael McQueen has answers!
What We Discuss with Michael McQueen:
- Despite technological advances that have changed how we communicate, the psychology that dictates our persuasion, decision-making, and thinking remains the same.
- The effects of rationalizing our existing beliefs and the power of our expectations and perceptions.
- The importance of not defining ourselves by our opinions.
- Practical persuasion techniques such as priming and the power of sequence, as well as the effectiveness — and associated dangers — of using fear as a persuasive tool.
- How an understanding of these concepts can improve our ability to communicate and persuade — even when society seems hopelessly polarized (and doubly so during an election year).
- And much more...
Full show notes and resources can be found here: jordanharbinger.com/946
This Episode Is Brought To You By Our Fine Sponsors: jordanharbinger.com/deals
Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!
Like this show? Please leave us a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!