The Jordan Harbinger Show cover image

The Jordan Harbinger Show

946: Michael McQueen | Mastering the Art of Changing Minds

Jan 30, 2024
01:36:04
Snipd AI
Michael McQueen, author of Mindstuck: Mastering the Art of Changing Minds, discusses the psychology behind persuasion, the power of expectations and perceptions, practical techniques like priming and fear, and how understanding these concepts can help improve communication and persuasion.
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Podcast summary created with Snipd AI

Quick takeaways

  • Building credibility and affinity with others is crucial in persuasion, as people are more likely to be influenced by those they like and trust.
  • Priming can shape our behavior and beliefs by exposing us to certain words, images, or ideas.

Deep dives

The Challenge of Changing Minds

Changing people's minds can be challenging due to deeply rooted beliefs and the fear of admitting being wrong.

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