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316: Marybeth Alexander — Knowledgebase Secrets
The Bootstrapped Founder
Strategic Customer Segmentation
The speaker discusses the strategic choice of customer segmentation, highlighting the impact on business growth. They emphasize the balance between regular and enterprise customers, aiming to avoid overreliance on enterprise clients for revenue. By focusing on expanding the base of monthly DIY customers, they aim to maintain independence from individual enterprise demands and ensure consistent cash flow.
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