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Costco's Kirkland Signature
Costco's revenue has consistently grown by about 10% for over 30 years. Their revenue per square foot is comparable to Tiffany rather than Walmart. There is a significant potential for Costco to expand internationally and in North America. Kirkland Signature, Costco's store brand, generates more revenue than Nike alone. Kirkland Signature is potentially the largest brand in the world by revenue and the largest consumer package brand. Costco's annual revenue of $52 billion even surpasses Nike by about a billion dollars.