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Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

This Week in Startups

NOTE

Understanding the Struggling Moments

Focusing on understanding the moments when people change their habits, rather than solely on personas, allows for better insights. It is important to consider 'who, when, where, and why' in order to truly comprehend the struggles people face and to successfully develop products and startups.

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