The Impact of Network vs Cable Broadcasting on Sports Viewership

The distinction between broadcasting a major sporting event on a network such as ABC compared to cable like ESPN can significantly impact viewership numbers. Despite the shift towards digital platforms, network TV still reaches a considerable number of households. While ESPN can attract substantial viewership for events like the national championship, the broader reach of network television cannot be overlooked. The decision of where to broadcast major sporting events influences audience size, especially considering the stability of traditional TV viewership among avid sports fans.