PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Focusing on Specific Capabilities for Better Conversion Rates
The speaker emphasizes the importance of focusing on a specific capability that solves a specific problem/nOnePassword is an example of an app that focuses on one message, one use case, and one benefit/nTrying to include too many features on a homepage can negatively impact conversion rates/nThe rule of one in CRO emphasizes having one message for one use case with one benefit
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