Money isn't the reason customers aren't buying your product.

Lowering the price of a product may not be effective if customers don't understand its value proposition./nNon-financial barriers, such as switching costs or compatibility issues, can also deter customers from purchasing a product./nInstead of lowering the price, companies should focus on removing these non-financial barriers first./nClear communication of the value proposition is important for effective pricing strategies in SaaS companies.

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