
Mastering continuous discovery with B2B products with Katie Marcus (Head of Product, Progression, Depop)
The Product Experience
Challenges of User Recruitment in B2B SaaS
Recruiting users in B2B SaaS can be challenging due to factors like busy customers, a small customer pool, and low engagement rates. To overcome these challenges, companies can focus on making the feedback process as easy and incentivizing as possible for customers. This can be achieved by setting up channels for quick communication, embedding feedback mechanisms directly into the product, and emphasizing the value of customer input in shaping the product's future. Additionally, looking beyond existing customers to prospective ones and utilizing asynchronous research methods can help in expanding the pool of feedback sources and gathering insights from a wider range of users.
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