The High Stakes of Broadcasting the Olympics
The Town with Matthew Belloni
Repackaging for Today's Audience
The content shown on broadcast television is a mix of live events and packaged content, with prime time focusing on recapped and enhanced material to cater to the current audience's fast-paced and short attention span. The strategy involves showing the biggest moments and highlights and utilizing AI technology, like AI Al Michaels, to provide a unique viewing experience. Access to exclusive content, such as AI Al Michaels, may require signing up for specific platforms like Peacock.
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