The Town with Matthew Belloni
The High Stakes of Broadcasting the Olympics
Jul 24, 2024
Matt discusses the business of broadcasting the Olympics with guest Mark Lazarus, including differences from the 2020 Olympics, streaming NFL games on Peacock, Al Michaels's AI broadcasting debut, and NBA rights. Matt also predicts the box office success of 'Deadpool & Wolverine'.
36:41
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Quick takeaways
- NBCUniversal leverages Olympics to boost Peacock success with a tailored multi-platform approach.
- NBC focuses on refining strategies for live sports streaming to enhance engagement and retain viewers amidst industry fragmentation.
Deep dives
NBC Universal's Focus on Olympics and Streaming Strategy
NBC Universal, under the leadership of Mark Lazarus, is heavily focused on leveraging the Olympics to drive Peacock's success. The company's multi-billion dollar investment in broadcasting rights through 2032 is part of a broader strategy to utilize the Olympics as a unifying force across all NBC platforms. With a comprehensive approach that includes exclusive coverage on NBC broadcast, cable networks like USA, CNBC, and E!, as well as innovative streaming experiences on Peacock, NBC aims to attract and retain a diverse audience through tailored content delivery.
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