250 - Have People Lining Up To Do Business With You — with Daniel Priestley
The Futur with Chris Do
Queueing for Success: Collect Signals, Not Sales
Creating a sense of demand is essential for business success, as evidenced by queues for high-demand goods. Businesses can leverage pre-staging areas, such as social media groups, to visualize potential customer interest before launching a product or service. By gauging the interest level—knowing there are significantly more interested people than available slots—a business can create urgency that drives sales. The strategy emphasizes focusing on collecting signals of interest rather than pursuing immediate sales. This involves engaging potential customers with activities designed to showcase their interest, such as surveys, scorecards, or events. These signal-collecting strategies allow businesses to pivot their approach, ensuring they are aligned with market demand before committing resources to make a sale.
