Can’t Touch This
Motley Fool Money
The Value of Brand and Customer Experience
The value of a brand lies in its ability to translate into a memorable customer experience and ultimately drive sales. The true worth of a brand is measured over time through its ability to consistently generate customer loyalty and financial success. A quick measure of brand value can be calculated by subtracting the tangible book value of a company from its market capitalization, which represents the difference between a company's assets and liabilities. This calculation serves as a proxy for the brand's value.
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