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Motley Fool Money
Can’t Touch This
Sep 28, 2023
David Meier, a Motley Fool Analyst known for his expertise in valuing intangible assets, teams up with Kirsten Guerra, an investment analyst focused on Roblox. They discuss how to measure intangibles like brand value and explore the collaboration between Peloton and Lululemon. Guerra highlights Roblox's business model and its appeal to young players, touching upon its growth potential and the role of user-generated content. They also delve into the delicate balance of advertising strategies within the gaming platform.
33:23
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Quick takeaways
- Intangible assets contribute to a company's value and competitive advantage.
- Collaborations between brands can benefit both companies by leveraging their respective strengths.
Deep dives
Understanding Intangible Assets
Intangible assets are valuable assets that cannot be physically touched, such as a company's brand or patents. These assets, although intangible, contribute to a company's value and can protect its products or services. Valuing these assets can be challenging, as their importance may not directly translate into sales or cash flow. However, companies often rely on them to establish a competitive advantage and drive their business forward.
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