Motley Fool Money Can’t Touch This
9 snips
Sep 28, 2023 
David Meier, a Motley Fool Analyst known for his expertise in valuing intangible assets, teams up with Kirsten Guerra, an investment analyst focused on Roblox. They discuss how to measure intangibles like brand value and explore the collaboration between Peloton and Lululemon. Guerra highlights Roblox's business model and its appeal to young players, touching upon its growth potential and the role of user-generated content. They also delve into the delicate balance of advertising strategies within the gaming platform.
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Intangible Assets Defined
- Intangible assets, like brand or patents, lack physical form.
- They represent a company's reputation, intellectual property, or goodwill.
Accenture's Intangible Value
- Accenture's value lies in its employees' knowledge and expertise.
- They consult, implement technology, improve operations, and offer industry-specific expertise.
Investing in Intangibles
- Understand a company's business model before investing long-term.
- Sometimes, market anomalies allow for investment based on metrics alone.