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DTC Podcast
Master the Basics to Boost E-commerce Success
For e-commerce businesses starting out on platforms, five critical elements significantly enhance success. First, implementing a conversions API and Pixel yields about a 13% performance improvement. Second, employing broad targeting allows the platform's systems to identify potential customers rather than relying on assumptions. Third, adopting mobile-first creative formats is essential, emphasizing early branding and adhering to best practices for mobile displays. Fourth, structuring the account effectively prevents self-bidding, ensuring simplicity in ad competition and enhancing overall performance.
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