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#195: Why (and how) to ask your audience why they DIDN’T take action
Creator Science
Listeners Have Jobs to be Done
Listeners engage with podcasts with specific 'jobs to be done' in their lives, seeking solutions to fulfill their needs. Podcast creators need to understand these needs and provide valuable content to assist listeners in achieving their goals. By viewing listeners through this lens, creators can tailor their content to address these 'jobs to be done,' recognizing that listeners may move on once their needs are met or shift their focus to other resources that help them achieve their objectives.
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