AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
Curing Copywriting Amnesia, Writing Viral Threads, And Success Shortcuts | Espresso Hour Q&A E4
The Espresso Hour
The Key to Sales Copy: Benefits not Features
All sales copy can be summarized in one sentence: Benefits not features/nSales copy should focus on the customer's wants, needs, questions, dreams, and aspirations/nSales copy should describe the state that the target customer wants to be in/nAvoid talking about yourself, your company, your brand, your product, or your service in sales copy/nCustomers only care about the outcome they desire from your product or service
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode