Invest in Your List Over Social Media Followers

Prioritize investing in your email list, as it is the most vital asset of your business. A single email subscriber is statistically more valuable than 1,000 social media followers, reflecting the declining engagement rates on social media over the past 15 years. Furthermore, search engine click-through rates have significantly diminished, emphasizing the importance of direct communication through email rather than relying solely on social media for engagement.