Produce Sourcing and the Cold Chain

New York City is known for its diverse mix of retailers, including big chains like Whole Foods and independent produce carts. The speaker is fascinated by a produce seller on their block and contemplates interviewing him for their podcast. They have many questions about how New York City gets its produce and its reputation. The guest, Karen Karp, explains the concept of the cold chain, which ensures the safe transportation of produce from farms to consumers. The cold chain prevents spoilage, maintains quality, and prevents foodborne illnesses. It originated when iceberg lettuce was transported from California to New York packed in ice. The goal is to deliver fresh and flavorful fruits and vegetables to supermarkets, restaurants, and even corner produce carts.