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What will happen to marketing in the age of AI? | Jessica Apotheker

TED Talks Daily

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Importance of Training Algorithms on Diverse Data

Training algorithms and models only on current content data may limit a brand's potential for success, as it can result in being trapped in the current target market. Diversifying data to include other demographics such as Gen Z is essential for staying relevant and tapping into new trends and innovations, which can ultimately strengthen the brand's appeal to existing target markets like millennials.

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