AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
#28: The Final Outbound Chapter: Sales Success with Kyle Norton
gtmPRO
Data-Driven Customer Targeting and Scoring
The company uses a data provider for high contact accuracy, ensuring the sales team calls cell phones predominantly, staying focused on their Ideal Customer Profile (ICP). Monthly business reviews include a section on customer quality where they analyze churn data based on firmographic or product criteria to refine scoring algorithms. In May, the company made a significant change to its scoring mechanism based on these insights.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode