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Maximizing Client Sources and Creating Awareness
Freelancers may not always pursue scalable tasks, especially in creative industries where working with friends is common. Networking in various industries is crucial to expand connections. The speaker achieved significant financial success by focusing on client referrals, which can be challenging to track. The six ways to create awareness, arranged from highest to lowest cost, are paid media, outbound, earned media, partners, owned media, and client referrals.