
Turning Your Delivery Team Into a Sales Team
2Bobs—with David C. Baker and Blair Enns
00:00
Cultivate Gradual Excellence
Aiming for gradual improvement in businesses requires a long-term perspective, typically taking two to three years, especially for larger firms. The average tenure for client relationships is about three to four years, while employee turnover also aligns closely with these timeframes. Organizations should focus on nurturing talent by providing training and support, especially for those showing potential for growth. It's crucial to avoid fixating on underperformers and instead concentrate on empowering all employees to enhance their skills. Building a sales-oriented culture can be achieved incrementally by hiring strategically, aligning each new addition with the overall goal of fostering a productive environment.
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