
Hollywood’s Struggle to Reinvent Itself
The Town with Matthew Belloni
Embrace New Strategies for Engaging Consumers
In the current era, urgent and radical actions are required to address the evolving consumer landscape. The divide between the creator economy and corporate media economy is evident, with a lack of integration between platforms. Businesses are urged to tap into social media and video platforms to engage consumers who are increasingly spending time on these platforms, presenting opportunities for innovative strategies.
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