The Town with Matthew Belloni
Hollywood’s Struggle to Reinvent Itself
Apr 17, 2024
John Peters, Accenture's global lead for media and entertainment, discusses Hollywood's struggle to adapt to consumer demands. They explore radical decisions for success, competition from social media, and predictions on Netflix's earnings.
31:40
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Quick takeaways
- Consumers find user-generated content as entertaining as traditional media, challenging Hollywood studios.
- Successful adaptation in Hollywood requires radical reinvention and technology-centered investments for growth and competitiveness.
Deep dives
Consumers Prefer User-Generated Content Over Traditional Entertainment
Consumers increasingly view user-generated content as entertaining as traditional forms of entertainment, posing a challenge to companies investing heavily in traditional media. A survey by Accenture revealed that two-thirds of consumers find user-generated content equally entertaining, indicating a shift in consumer preferences.
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