Building customer-centric products with behavioural science - Liz Immer (Head of Product)
The Product Experience
Costs and Benefits Analysis for Effective Product Design
When addressing behavioral challenges and product design, it's crucial to conduct a costs and benefits analysis. By creating a table to capture financial, psychological, and social costs and benefits, individuals can gain insights for testing through thought experiments or user research. However, the most significant aspect often turns out to be partnership, as humans are inherently social and cooperative beings. Product designers should prioritize building trust and avoiding situations where users feel cheated or tricked to promote cooperation and belonging.
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