Liquid Death’s Mike Cessario: Trust your taste
Masters of Scale
DIY Mentality and Band Dynamics in Entrepreneurship
The DIY mentality from being in a band as a teenager, where individuals took charge of promoting their music, making zines, and managing personalities, has informed the approach of running the entrepreneurial venture. It taught the entrepreneur the importance of teamwork, managing personalities, and creating a culture where individuals feel valued and contribute collectively to create something better than what each could do individually.
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