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Continuous Testing for Marketing Success
To excel in marketing, constant testing is crucial for success, regardless of whether the ideas are new or old. By consistently experimenting with new strategies and learning from past failures, marketers can build a diverse arsenal of tactics to maintain audience engagement. Embracing the reality of imposter syndrome, where doubt can be a shared experience, can lead to more authentic and relatable marketing content. One specific tip shared in the podcast is to use the number 101 in social media posts and email marketing to spark interest and engagement.