In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims.

Main Discussion Points:

- Putting "101" in emails and social posts signals you're covering the basics people think they should already know
- Using testimonials as email subject lines has increased open rates 25%
- Words like "true" and "real" in subject lines stand out from overused superlatives


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